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Synthesizing a Total Talent Workforce Approach for National Construction Equipment Firm

August 11, 2026
Synthesizing a Total Talent Workforce Approach for National Construction Equipment Firm
2:36

This leading national construction equipment firm was seeing the growing decentralization of its talent acquisition processes as a result of several acquisitions.

  • In addition, seasonal layoffs of permanent employees created the potential for negative publicity. In order to centralize and optimize its recruitment function and protect the company’s reputation as an employer of choice, the company engaged Sevenstep to shift part of its full-time workforce to contingent labor. Learn more about how Sevenstep RPO generated high-quality hires within both labor pools while elevating the employer brand with a Blended Solution.

Challenges

Hiring Volume:  800 FTE and ~200 contract hires annually   

Geography:  US and Canada

Roles: Sales professionals, service technicians, and corporate roles (finance, IT, marketing, etc.)


Specific Challenges: 

  • Highly competitive job market for sales roles and specialized mechanical and light industrial workers
  • Challenging geographies within the US and Canada in remote, low population locales
  • Move from a decentralized to a centralized TA process, a big shift affecting all hiring workflows
  • Heavy competitor landscape for target talent, making job postings less effective
  • The on-demand nature of the contingent workforce requires fast response and success rates
  • Employment brand was undeveloped

Approach

Solution Type: RPO

Delivery Model: End-to-end

Highlighted Strategies:

    • Streamlined POC Strategy:
      • One, consistent hiring manager relationship owner for both permanent and contract needs
    • In-depth Market Research:
      • Competitive intelligence to develop targeted, regional sourcing strategies for contingent labor
    • Talent Community Development:
      • Targeted social media and email campaigns for both contingent and permanent roles
    • Advertising Optimization:
      • SEO-enhanced job descriptions specific to vertical and workforce pool

Results

  • FTE Interview to hire ratio—3:1
  • Annual agency savings—$1.2M
  • Time to fill for contingent roles – 14 days
  • Hiring Manager Satisfaction – 91%
  • Reduction of hiring compliance concerns with centralized program
  • Delivered hiring manager time savings through a single point of contact for total talent needs
  • Leveraged Sevayo® Insights data analytics tools to create customized reports for HR and senior business leaders to standardize all workflows
  • SOW expansion into contingent labor—1st generation active client

 

Looking to solve complex talent challenges? Contact KellyOCG® to learn how our outsourcing and advisory solutions can help your organization build a stronger, more agile workforce.


This content was originally published by Sevenstep. Kelly® acquired Motion Recruitment Partners, including its talent acquisition brand Sevenstep, and integrated Sevenstep within its KellyOCG® business.

Sevenstep® is a registered trademark of Kelly Services, Inc. in the United States. All other uses are under common law trademark rights.

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