Insights | Kelly Services

Synthesizing a Total Talent Workforce Approach for National Construction Equipment Firm

Written by Kelly OCG | Aug 11, 2026, 4:30:00 AM

Challenges

Hiring Volume:  800 FTE and ~200 contract hires annually   

Geography:  US and Canada

Roles: Sales professionals, service technicians, and corporate roles (finance, IT, marketing, etc.)


Specific Challenges: 

  • Highly competitive job market for sales roles and specialized mechanical and light industrial workers
  • Challenging geographies within the US and Canada in remote, low population locales
  • Move from a decentralized to a centralized TA process, a big shift affecting all hiring workflows
  • Heavy competitor landscape for target talent, making job postings less effective
  • The on-demand nature of the contingent workforce requires fast response and success rates
  • Employment brand was undeveloped

Approach

Solution Type: RPO

Delivery Model: End-to-end

Highlighted Strategies:

    • Streamlined POC Strategy:
      • One, consistent hiring manager relationship owner for both permanent and contract needs
    • In-depth Market Research:
      • Competitive intelligence to develop targeted, regional sourcing strategies for contingent labor
    • Talent Community Development:
      • Targeted social media and email campaigns for both contingent and permanent roles
    • Advertising Optimization:
      • SEO-enhanced job descriptions specific to vertical and workforce pool

Results

  • FTE Interview to hire ratio—3:1
  • Annual agency savings—$1.2M
  • Time to fill for contingent roles – 14 days
  • Hiring Manager Satisfaction – 91%
  • Reduction of hiring compliance concerns with centralized program
  • Delivered hiring manager time savings through a single point of contact for total talent needs
  • Leveraged Sevayo® Insights data analytics tools to create customized reports for HR and senior business leaders to standardize all workflows
  • SOW expansion into contingent labor—1st generation active client

 

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This content was originally published by Sevenstep. Kelly® acquired Motion Recruitment Partners, including its talent acquisition brand Sevenstep, and integrated Sevenstep within its KellyOCG® business.

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