Pete Boland - Chief Marketing Officer - Kelly Services
Senior Vice President and Chief Marketing Officer
Pete Boland is senior vice president and chief marketing officer at Kelly Services® with responsibility for the planning and execution of the company’s global marketing initiatives including brand communications; sales & marketing alignment; and technology enablement. A seasoned executive with more than 20 years of brand management experience, Mr. Boland is known for his vast experience leading global brand strategy through both digital and traditional execution for top brand owners such as Charles Schwab, BlackRock, Visa, Microsoft, and P&G.
He joined Kelly Services in January 2018 from BHC Consulting where, as a managing partner, he provided guidance to C-suite leaders on building brands that reflect customers’ needs and stand out from the competition. Prior to BHC, Mr. Boland spent five years as head of brand at Charles Schwab where he led the development of the award-winning “Own Your Tomorrow” platform.
He earned a Bachelor of Arts degree in economics from the University of Kent in Canterbury, England, and an MBA in international marketing from Northeastern University in Boston.
In 2018, Mr. Boland became a member of Digital 50, a forum for senior executives driving digital transformation of globally respected organizations. The forum focuses on year-round collaboration by members to generate unique perspectives, alternatives and direct solutions on issues of common interest. In 2010, Mr. Boland joined Red Tricycle as a marketing advisor and board member, a volunteer position he continues to hold today. Red Tricycle is a venture-backed mobile and digital advertising / media platform connecting millions of parents with curated content on family activities across the U.S.
He has served as an adjunct marketing professor at the San Francisco campus of the Hult International Business School. In addition, he has been a guest lecturer at the University of California, Berkeley and has taught brand strategy and advertising courses for the Association for National Advertisers.